Local & International
15 terms in this domain · show all 220
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Geo-modified keyword
A geo-modified keyword is a search query that explicitly includes a location ("plumber Madrid", "dentist near me", "best ramen Brooklyn"). These queries trigger local-intent ranking systems — the Local Pack, Maps results, and city-tagged organic listings — and behave differently from generic queries.
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Geotargeting
Geotargeting is the practice of telling Google that a site or a section of it is intended for users in a specific country. The signals are layered: ccTLD (implicit), hreflang (page-level), server/IP location (weak), and Search Console country targeting (deprecated for top-level since 2022, now algorithmic).
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Google Business Profile (GBP)
Google Business Profile (GBP) is Google's free listing product for businesses, renamed from Google My Business in November 2021. It controls how a business appears in Google Search, Maps, and the Local Pack. Verification of the profile is the prerequisite for any local visibility on Google.
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Language targeting
Language targeting is hreflang configuration that addresses users by language alone — `en`, `es`, `de`, `fr` — without specifying a region. Use it when one language version serves all regions of that language. It's simpler than locale targeting and right when the content genuinely doesn't vary by country.
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Local citation
A local citation is any web mention of a business's name, address, and phone (NAP), whether or not it includes a link. Citations live on directories like Yelp, BBB, Apple Maps, Yellow Pages, and industry-specific sites. They're the off-site backbone of local SEO — Google reads them as identity signals.
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Local landing page
A local landing page is a dedicated page targeting a single location/service combination — "Plumbing in Móstoles", "Dentist Brooklyn Heights". It's the unit of multi-location SEO: NAP, hours, embedded map, location-specific content, schema markup, and reviews tied to that one location.
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Locale targeting
Locale targeting is the practice of targeting a specific language + region combination — `en-US`, `en-GB`, `es-MX`, `es-ES`, `pt-BR`, `pt-PT`. It's the canonical unit [hreflang](/blog/hreflang) operates on and the right granularity when content varies by region within a language.